Collection: Bridal Collection

In 1947, De Beers launched its now classic slogan, “A Diamond is Forever.” The durability of a diamond conveyed the meaning in the American psyche that marriage is forever. A diamond’s purity and sparkle have now become symbols of the depth of two people’s commitment to each other in practically all corners of the world.

Diamonds still signify the celebration of a union and cherished memory, though more cuts make more styles an easy option for diamond lovers.

-American Gem Society